Friday, October 19, 2007

Video at the Edge


Om Malik from Giga Omnimedia, Joel Hyatt from Current and Mike Volpi from Joost gave their views of video in a web 2.0 world.

Joel Hyatt started with the provative statement that many folk in the room might think that TV is dead. It’s not, he said. It’s just that much of tv sucks. (Cue laughter…) What Current wanted to do, when they started up, was to bring the magic of the internet to tv, not the dumbness of TV to the web.

He gave us some examples of what they're up to, including the launch this week of their 'pod assignment' initiative.

Mike wasn't quite so bullish in selling Joost but he was quietly confident in what it was all about, and who it appeals to.

From then on in, it was a rather tame debate about which was better – UGC on demand or professionally-created content on demand.

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